Copywriting

Copywriting has to be one of the most engaging forms of writing that I’ve experienced. Tailoring and crafting brand voice is such a specific challenge, and there’s nothing that gives me more satisfaction than knowing that I nailed it. Here’s a quick look at what I’ve worked on!

Projects

Rittenhouse Dentists is a local, Philly-based dental office on a mission to make going to the dentist, as rejuvenating and sexy as going to the spa. They wanted a full Instagram glow-up, and I was hired to handle all the social media copy. I developed their new brand voice, researched and fact-checked for their educational posts, collaborated closely with the social team from ideation to creation, and (most importantly) wrote the copy for their Instagram grid posts.

Client Testimonial: “Working with Jen was wonderful. She supported our clients with social media copywriting and adopted the brand voice immediately. Her guidance around developing the messaging and social voice for the brand was essential to success on our projects.” - Sarah Leonard, SQL Creative Strategy